Beer Can Control the Weather (Veronica Wild)
Defining the laws of mother nature, Carlsberg beer can bring good weather, sexy women, and a smile to your face. All of these luxuries can be yours with just one sip of our brew. At least that’s what this advertisement suggests. Everyone wants happiness, and Carlsberg leads their audience to believe that if you use their product, you will be happy. The subjects in this ad are two happy men drinking their beers. I believe the subjects in this picture, have a connection with the target audience; which suggests to put yourself in their shoes. Drink this, and you will be just as happy as these two men. Relaxing on a luxurious boat, it seems like these guys don’t have a care in the world. Both men are dressed in white, sipping their beers, laughing and having a good time. The two women in the background draws the eye in, and adds an element of shock. A rainbow draws your eye to one of the girls sunbathing on the side of the boat. The other girl is showering beneath a rain cloud, similar to the cloud raining on the stash of beers. I believe this compares the attractive woman, to the beer. Suggesting that both of these things will fulfil your needs.
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