I
think this advertisement is manipulative. First, it shows a kid eating a whole stick
of butter, as if it’s a nourishing food for the kid. Since people generally
believe that children should have balanced diet, the advertisement disguises
the butter as a wholesome, healthy choice. In addition, the promotion mentions
‘your nutrition tip’ with yellow and red colors. It makes people accept that
the butter is very significant and necessary thing for themselves. Moreover,
the yellow box says ‘eat as much as possible to lubricate our arteries and
veins’. The word ‘lubricate’ reminds us butter oil and it leads us to trust
that it doesn’t damage our body but improves it. Also, it tries to show
sincerity by using specific words, ‘arteries and veins’. Finally, the advert
mainly use the yellow color, which stimulates a person’s appetite.
This Chef Boyardee advertisement would be a great example to use as it is effectively persuasive. It appeals to the idea that even kids can enjoy their prepackaged meals through multiple aspects on the print. Kids are known to be picky eaters and by implementing a child hugging the bunch of carrots, the ad implies that eating a can of Chef Boyardee makes the process of feeding vegetables much simpler. The bright colors of the fruit, the image capturing the boy displaying a wide smile across his face, and the text itself helps contribute to this idea.
This is a
Burger King advertisement that launched earlier this year promoting their
"unhappy meals". The ad was originally for Mental Health Awareness
Month and was in partnership with Mental Health America, a foundation focused
on the improvement and support of mentally ill Americans. For a limited time,
you could get five different boxes of your choice with a Whopper meal. They
were the Pissed Meal, YAAAS Meal, DGAF (Don’t Give A F—K) Meal, Salty Meal, and
Blue Meal. This an obvious, ham-fisted attempt at exploiting mental health for
money, in the name of awareness. The color scheme and the center piece(s) of
this ad are so boring, it feels like it was cranked out without a conscious
thought or without consulting real human beings; as if a robot made it, and not
a human who’s empathetic to those with mental illness. It feels like an attempt
to cash in on mental health awareness, without giving a damn.
I have noticed a rise in brands on social media exploiting mental health issues in the name of marketing. Young people especially are being tricked into trusting a brand, and thinking of it as a friend who understands their daily struggles. If Brand X is tweeting about depression, and I have depression, I can relate to them.
In the picture attached, Sunny Delight tweeted out a cry for help, and Little Debbie responded with tips for managing (your) life in a positive way.
Also, there is a common misconception that brand’s social media accounts are run by overworked, underpaid, and unsupervised interns, when in reality, all posts are carefully curated by a team of professionals. This belief that a pimple-faced intern who is tweeting about “meditating to cure anxiety” humanizes an otherwise faceless corporation.
I picked this ad for a multitude of reasons. Usually when we think about past stereotypes for women we think about men wanting women to be skinny. This ad contradicts that, which I found very interesting. In the top panel, the guys are running away from a girl who they think is too skinny. In the 2nd panel, the woman says that men “hate the sight of her". The ad is over exaggerating to try to prove a point. The woman then says she's going to try “Ironized Yeast”, which is the product being advertised. In the third panel it shows the women and one of the men from panel 1 and the guy tells her that she's gorgeous now that she's gained weight. This heavily implies that he thought she was unattractive before. If i saw this ad and I was a skinny girl I would feel awful about myself.
A traditional method that advertisers use when creating ads is the use of public figures who use the product. In the case of this ad, they use president Ronald Reagan (who is still acting during this current period), quoted that he likes this product. He enjoys the product so much that he would use them as a Christmas gift to those who smoke. Besides the use of the actor's quote, it depicts him enjoying the product while making gifts with that said product. Using an admired figure, by men and women, as the main focus as he uses the product. Another practice of advertising style is the use of colors as well. Studies have shown that the color red not only can depict emotions such as desire, but also love and passion. In the case of love and passion, it depicts the holiday season in an almost over excessive use in the scene.
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